New: competitiveAll contenthive-129948hive-196917krhive-150122steemhive-180932zzanhive-183959hive-166405hive-188619photographyhive-185836hive-144064hive-183397hive-101145uncommonlabhive-103599hive-184714hive-145157hive-180106photohive-150943hive-138689hive-109690hive-170554TrendingNewHotLikersoctopusintel (36)in competitive • 15 hours agoThe Right Competitive Intelligence Questions: Weekly Winning StrategiesThe Right Competitive Intelligence Questions: Weekly Winning Strategies The right competitive intelligence questions and the good questions aren’t just intellectual exercises or quick lists with…octopusintel (36)in competitive • 8 days agohe xG of Market Strategy: Why Raw Data Without Context Is a Dangerous Illusion: Weekly Winning StrategiesLet’s start with football (soccer) because it’s a metaphor that is too good to ignore. All about using data without context. Watching Newcastle vs Crystal Palace in the vain hope that Palace will…octopusintel (36)in competitive • 15 days agoCompetitive intelligence product perception and their Better ProductYou’re Not Losing to a Better Product. You’re Losing to a Better Perception. We like to believe that customers are rational. They think in straight lines. But in the real world? They zigzag. They…octopusintel (36)in competitive • 15 days agoCase Study: B2B Mystery Shopping Software Case Study: HR PayrollCase Study: B2B Mystery Shopping Software Case Study: HR & Payroll Insights When evaluating HR and payroll software competitors for a client preparing to expand operations, we conducted a…octopusintel (36)in competitive • 19 days agoThe data trap: When more isn’t better. It’s just noisier: Weekly Winning StrategiesEvery so often, we get asked to discuss competitive intelligence projects, and we hear something. Whether it’s B2B SaaS, legacy logistics, or even medtech, it doesn’t matter. And it’s normally…octopusintel (36)in competitive • 29 days agoEnjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning StrategiesEnjoy the silence: Why What You Don’t Know Can Beat You: Weekly Winning Strategies “Evidence is the list of things you have got. What about the evidence you haven’t got?” is a quote often…octopusintel (36)in competitive • last monthCustomer Experience as a Competitive Intelligence GoldmineI recently had the opportunity to walk around and talk to stand holders at the Digitial Accountancy Show. I know, who said competitive intelligence is dull, eh? It was an excellent and…octopusintel (36)in competitive • last monthOutsmarting Competitors with Strategic Intel: The Power of Better ChoicesWhether you’re a solopreneur, a tech founder, a Marketing Director, a product manager or a market analyst buried in dashboards and pretending it all means something. Choices define how much control…octopusintel (36)in competitive • 2 months agoWhy Your Cheaper Pricing Won’t Win the MarketWhy Your Cheaper Pricing Won’t Win the Market (And What Will): Weekly Winning Strategies Let’s talk about pricing wars. You see it everywhere—companies trying to undercut their competitors by…octopusintel (36)in competitive • 2 months agoThe Competitive Intelligence Optimisation TrapThe Competitive Intelligence Optimisation Trap: Weekly Winning Strategies We’re told to analyse everything. Track every competitor’s move. Optimise every insight. Benchmark every product feature.…octopusintel (36)in competitive • 2 months agoWeak Signals: The Hidden Goldmine of Competitive IntelligenceMany are playing hide and seek when they should be playing chess. They’re focused on what’s obvious. The moves are going on right in front of them. But missing the subtle shifts that signal where…octopusintel (36)in competitive • 2 months agoTurning Setbacks into Strategy by using Competitive Intelligence and Creative ThinkingFailure isn’t just an occasional mistake that others make.—it’s inevitable. You make assumptions, take a risk, and suddenly realise you weren’t just a little wrong; you were catastrophically wrong.…octopusintel (36)in competitive • 3 months agoMinimum Advertised Pricing (MAP): The Silent Battleground in Competitive StrategyMinimum Advertised Pricing (MAP) seems simple. Manufacturers set a floor price. Retailers can’t advertise below this price. But dig a little deeper, and you’ll see MAP isn’t just about price…octopusintel (36)in competitive • 3 months agoWhy Your First Answer Is Probably Wrong—And How to Get It Right: Weekly Winning StrategiesHow often have you felt excited while looking at a market trend, a competitor’s move, or an industry shift? Did you think you found the answer? Your first answer is brilliant. You’ve analysed the…octopusintel (36)in competitive • 3 months agoA Line Has Two Sides: Gaining the Competitive Edge in Market AnalysisIt’s easy to get locked into a single perspective in competitive intelligence and market strategy. You analyse the market, study competitors, assess trends, and make decisions based on what seems…octopusintel (36)in competitive • 3 months agoAvoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?Avoiding Mistakes in Competitive Analysis: What Mistakes Did You Make Last Time?: Weekly Winning Stratgies When it comes to competitive and market analysis, mistakes are important. It’s how we…octopusintel (36)in competitive • 3 months agoStop Watching Your Competitors - Start Understanding Their Next MoveMost don’t fail because they’re bad at competing. They fail because they don’t understand what “competition” really is. Some imagine “competitor analysis” as detailed spreadsheets. They track…octopusintel (36)in competitive • 4 months agoWho Are Your Competitors Really Trying to Help? Weekly Winning StrategiesWho Are Your Competitors Really Trying to Help? Weekly Winning Strategies To improve your competitive intelligence, ask this key, often overlooked question. Who are your competitors really trying…octopusintel (36)in competitive • 4 months agoBeating Competitors at Their Own Game and Outpacing DisruptionThe biggest disruptor in your market over the next decade won’t be AI itself. It will be those who use it better, faster, and more creatively than everyone else. This isn’t a sci-fi fantasy. A shiny…octopusintel (36)in competitive • 5 months agoUncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning StrategiesUncover Hidden Opportunities: Listening to the Quiet Voice in Competitor Analysis: Weekly Winning Strategies Listening to the quiet voice in a competitor analysis is an art as much as a science. It…