Schema Structured Data
search engine machines to make sense of content in your HTML
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Hunter's comment
When Schema.org was originally released, the core way of including it in your pages was to use microdata inside your HTML elements. The Schema.org vocabulary and method of using microdata attributes was foreign to most web designers. That’s why we created the Schema Creator tool, to help web designers better understand and utilize Schema.org.
Link
https://raventools.com/site-auditor/seo-guide/schema-structured-data
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Is there any evidence that the search engines look at schema microdata in the HTML when deciding what a page is about and how to rank it in the SERPS?
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search engine machines to make sense of content in your HTML
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