Wemark; Time to Release a New Step in Distributing Digital Photographic Content

Social media has already undergone an incredible development process at full speed as smartphones have come into our lives. While some very popular social platforms have disappeared, new and more comprehensive platforms have taken the place of their place. With this development, there has been a huge boom in the production of digital content. The idea of enriching a virtual world with digital content created by real people while young people are firstly surrounded by this respectively increased its popularity for the populations of middle age groups and then elderly human segments. And its effect was felt everywhere. Now it is not enough to produce only digital content, but the quality of the produced content is also very important. In recent years, the produced digital content, especially in the kind of photographs, music, video, and text, has reached a large number. These contents, initially made in an unchained and free environment, show themselves as the world's largest centralized market thanks to monopoly structures enriched this market with large investments. This has led to the monopolization, which restrains the content producers' creativity, control all of the markets. Because, in a place where overly centralized structures control the market, they start to construct everything in a way that will make them profitable, just because they are profit-oriented. They just want you to be creative in the direction they wanted, and it is inevitable that it will adversely affect development and creativity. Moreover, the majority of the revenue for the generated content flows into the pool of these monopolies, and virtually nothing remains of the original content owners. Content creators can license their work to a user who buys it directly, or they can transfer the content rights to content marketers who will distribute the rights of the work they produce on their behalf. Unfortunately, most individual or commercial photographers are forced to surrender themselves into these monopolies because they don't have brand awareness.

There is a problem with the distribution of the content producer here. The higher the quality of the content, the more expensive it is. In this case, the more prevalent the content, the lower the cost and the content will be able to reach its true value. The way of searching for a more free platform is now on the main agenda of the content market because there are many platforms that exploit content producers. Achieving the maximum reachable amount will be the most sensible way to increase the revenue percentage.

By building a distributed marketplace and creating a platform through which content producers can license their products directly to content consumers and fully control the rights they possess, establishing it through the blockchain will be the best solution to the problems that arise at this time. Wemark is preparing to present this distributed market concept to the world of content by building on blockchain technology. Wemark has come out as a startup based in Israel and San Francisco.

Wemark's main goal is to create a distribution system protocol, in which there are no intermediaries, with a decentralized network of different content creations using a blockchain technology on a distributed market. In this way, content creators will be able to market and have all their say on their own products.

Wemark will initially offer an alternative to the stock photography model, controlled by centralized platforms such as Shutterstock and Getty Images, which will allow the photographer to interact directly with the customer. The effect of the relevant centralized stock photography platforms is more than double the number of photographers on the market. They both don't produce any content and get the majority of the photo sales profits. This isn't fair at all. Breaking the hegemony of big centralized platforms like these already lie behind the philosophy and concept of the blockchain. Projects like Wemark make an effort to come this to realize.

Even though licensing content directly to a client is a good tactic, it won't be enough by itself. There is a need for content creators to be able to reach potential buyers directly. As a result, it is very important to establish a marketplace to compete with the big players in the market. It is clear that a detailed content market web portal, which will be been find looking for by the content creators, will be the most plausible solution to this problem. To meet this need, the first distributed market that allows photographers to reach a global audience will be established with the name Wemark.com. The Blockchain-based Wemark protocol will have an uninterruptible and autonomous structure. Except for direct access to customers, there will be a chance to obtain and license commercial photographs from prominent photographers without intermediaries.

The Wemark platform, which will accommodate many features such as innovative discovery, collaboration, and remediation tools, will allow photographers to manage the visual content they create. Wemark's WMK tokens will be used as a means to strengthen the digital content economics and to license content without third parties or intermediaries. Wemark will be the source point for distributing the content created in the market of these contents. The most important features that content producers are looking for, such as the requirements to reach broad masses and have full rights on own content, will be fulfilled by Wemark.

For photographic content, the actualization of a project like a Wemark is a way of getting rid of a chain of things in terms of those who earn thanks to kind of content. It is also one of the most important things for the photography world to keep all control of the produced content and to reach the full profit margins stem from copyright. I, therefore, believe that Wemark will be especially popular among photographers. Wemark, a project that needs to be supported.

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