Marketing and LinkedIn.

Certainly and it has been demonstrated for years LinkedIn is a social network that can not be ignored if you have a company and want to make a proper marketing of it, because it is simple to use and on the other hand the benefits it offers are good, great and interesting in all areas. These features are not only worth for those brands that already have an important place in the market, but also for SMEs and new entrepreneurs who are just starting in the digital universe, also for those professionals who want to publicize their work ideas, market or simply propagate them, this network is very useful.

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Using this network allows to invigorate the image of the brand, because it is used worldwide by large companies, to achieve a properly updated profile is positioned on the other companies that do not perform, also expresses a good reputation of the product. On the other hand, it easily provides the task of finding intelligent employees, since it allows to filter the characteristics of the position vs. the characteristics of the employee, thus obtaining very good results in this search

Linkedin also gives the opportunity of (business to business) unlike other networks that are focused on direct business to consumer, with messages created for them specifically, here opens a window to do it from business to business. Even closer to potential suppliers, by making the strategy business to business. It also allows an evaluation of the current competition or potential competitors, including an analysis of competitive advantages and weaknesses or strengths of the product. It produces greater visibility than other platforms, due to the optimal functioning of SEO strategies, by using keywords related to what the business does, the objective to be achieved and the audience to be captured. LinkedIn for businesses is used by a large number of organizations that have to do with the sector to which it is dedicated. This common professional space between them and your brand, provides ease of communication and synergy of common business. In the production chain, strategy partners are needed to collaborate with the production process.

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Increases the reach of the company's message, both the presentation profile and the marketing used. On LinkedIn there are millions of Spanish and English speaking users around the world. Obviously, it is not possible to reach everyone, but it is possible to expand the range of action of the main marketing message, as well as the possibility of observing other marketing styles within this global network that help to optimize the one that has been used so far in the company.

Certain considerations must be taken to publish the brand on this network using it as a marketing augmentation these are:
Involve employees in the use of Linkedin.
Establish short, medium and long term business objectives.
Publish on a regular basis and at peak traffic times in the network until it is positioned.
Find an outsourced person who knows how to take care of the network in an optimal way, using the latest tools.
Invest a few minutes daily to know what your clients and potential clients are talking about on the Linkedin platform.

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Similarly, LinkedIn, well developed from a business perspective, is not only a space to work on the brand image, but also an appropriate place for research and market analysis through active social auditions, the creation of interesting debates and the monitoring of similar profiles in the same field that offer alternatives to develop a better business marketing. This tool should not be neglected in modern digital marketing.